“Ten years ago it may have been a choice to jump on the online bandwagon, but now it’s an absolute must to survive and thrive as a small business. With over 85% of searches for products and services happening online, it’s just a “duh” at this point,” shares Jenny Servis, Vice President of Marketing for marketing solutions company SnapRetail. Expanding on this, Servis adds that “being online means having a responsive, search optimized website as well as an engaging and growing following on social media plus using email as part of your marketing mix.”
The internet is not just an information superhighway and search tool now.Its an excellent marketing tool for your business. According to PwC global Total Retail Survey 2016, 54% of the shoppers buy products online weekly or monthly. In addition, Envesp has claimed that more than 80 percent of the people who use the internet have made at least one online purchase in their lifetime. With this much consumer power, it is vital for any business to have an online presence to stay competitive within its industry. Maintaining a good web design is one of the best ways to promote a business online.
Reach All Corners of the World :
A professional business web design gives you an instant global reach and allows your business to capture customers from around the world.I have US clients and European clients I’d never have had the opportunity to sell my services to without the web. No need to rely on passing footfall trade.
Around-the-Clock Access :
You can sell your products/services 24 hours a day,seven days a week and awake to see how much money you’ve made while you slept. Nice touch!
Cost Savings :
A business website can cost very little maintain. When compared to other advertising techniques, it is fairly inexpensive. Marketing is quick and cheap. According to Servis, a VP of Marketing with SnapRetail, “Consumers have too many choices these days and they have to be constantly reminded that you exist. The best way to reach them is where they spend a good bit of time… which is online”.
Customer Convenience :
Today’s consumers like their shopping experience to be quick and easy, which is why more and more consumers are turning to online shopping. Maintaining a business website will offer a more convenient way to shop for your customers. When is the last time you’ve ordered something by mail? Most reading this post might not even remember the mail order era, it was painful. Today, commerce and information is immediate.
Improved Customer Service :
Usually a business web design will include a contact us section that gives your customers instant access to ask a question, or notify you about a problem with your goods or services. This gives you the ability to provide instant feedback to the customer and improve your customer service satisfaction rate.
There are multitude of reasons for taking your business online. Without a website, it will be difficult to remain competitive in today’s market and generate more customers. Business websites are also easy to setup and maintain. If you don’t have a website, leave us a comment and tell us how you are doing business.